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GameStop is once again going viral, and this time it’s not because of stocks, shortages, or pre-order drama. The company has announced a wild, one-day promotional event coming next month where customers will be allowed to trade in “anything” of value yes, even taxidermy, according to the official marketing teaser.
Designed to reignite foot traffic and spark massive social buzz, this upcoming promotion is easily shaping up to be one of the strangest retail events in gaming history.
GameStop’s marketing team has quietly revealed a massive trade-in event where, for one day only, customers can bring in ANY item to receive store credit.
While GameStop hasn’t provided the full rulebook yet, the teaser material confirms that the company will:
What shocked the internet is the promotional caption:
“You can even trade in taxidermy.”
This line alone has already turned the event into a meme players joking about walking into GameStop with stuffed animals, anime body pillows, or even old microwaves.
There are three major reasons:
Foot traffic has been dropping for years. A bizarre one-day event guarantees crowds.
GameStop’s strangest marketing ideas often go viral free marketing at no cost.
Even if people bring random stuff, many will end up trading real gaming hardware or buying something before leaving.
Even though the marketing says anything, there will obviously be rules.
Expect GameStop to accept items like:
And likely reject items like:
Taxidermy, however as odd as it is appears to be officially allowed.
Gamers online are already having fun:
Memes, jokes, and fake trade-in photos are already trending across Reddit, X (Twitter), and TikTok.
Surprisingly, this event could have real effects:
Many will use this day to finally offload old consoles or accessories.
More used inventory = better deals for buyers.
The timing is right before the holiday season, making it part of a bigger strategy.
Probably not great this is still GameStop.
But the fun is not in the credit… it’s in the chaos.
ltas OpinionThis is one of the most creative and chaotic marketing events we’ve seen from GameStop in years.
From a gaming community perspective, this is:
Even if only 20% of the items will be accepted, GameStop will win the internet that day.
Gamers love weird events, and this one feels like a blend of marketing genius + meme culture + GameStop being GameStop.
GameStop has confirmed it will take place next month, with the exact date expected soon.
Almost anything but expect restrictions for safety, legality, and hygiene.
According to the promo teaser, yes, as long as it’s clean and preserved.
Historically, GameStop’s trade-in values are low, so set expectations accordingly.
Most U.S. stores should, but the company will release a list of participating locations.
Large items are unlikely unless they can be carried into the store.
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